Letchworth Park

Patrick and I went down to Letchworth Park on Friday afternoon. It was summer weather, warm and sunny with a lovely breeze. Unfortunately, after driving an hour and being out in the sun with Patrick, I was too busy enjoying the afternoon and the walk to bother checking the settings on my camera – or the display after each picture. Unfortunately that means that when I got home, I realized my ISO was on 400 and my exposure was set too high, so a lot of the pictures didn’t come out very well. Guess I’ll just have to go down there again in the summer and try again a little more carefully!

We saw a little garter snake sunning himself. He was pretty darn cute, and held very still for us, so I was able to whip out the manual focus, which I very rarely use. I miss my dad’s camera’s split-crystal focus thingamajig so you could tell quantitatively when it was focused. You can see him here peeking out between the blades of grass, but he’s pretty well-camoflaged.

We also saw a goose with an egg, perched on a very small ledge over the gorge. The guy next to us wondered where the chick would go when it had to learn to fly, since there wasn’t much room for it to wander.

We got to the falls right around the photographic golden hour, which was excellent timing. I was bummed to get home and find the photos with their failed settings hadn’t done justice to it at all.

Niagara Falls

Patrick is here for most of April, and since there’s not much for him to do while I’m at work other than hang around the house and go for walks, I took a half day on Friday and we drove up to Niagara Falls for the afternoon. The weather was sunny and cool and we were able to cross over to Canada to see the good side of the falls. We watched a little kid chase seagulls around and made up conversation for what they were screeching at us. I took a number of pictures with my wide angle lens and was pretty excited about the waterfall arcing across the water for most of the walk, even though it’s kind of “built in” any day they have sunshine there.

Mid-March Photos

Like most of the country, we had an abnormally warm stretch in March, and I got out for a walk around the Erie Canal in Pittsford one Sunday. Here are some of the pictures. There are a lot of beautiful buildings in the little town, and as the trees come into flower and leaf it will be even more pretty!

By comparison, I went to pick someone up on RIT’s campus a couple of weeks ago, and driving through the area around the campus, I understood suddenly why Dessau (in former East Germany) seemed like such a great place to live by comparison. That’s how bad the area around RIT looked to me! Collapsing buildings, shacks, strip-mall shopping along huge polluted roads, a very dirty river… Needless to say, I’m much happier living in Pittsford.

Empire State Games Logos

One of my first StormFrog projects back in January was to make a logo option for the Empire State Games that would be presented alongside designs from two other designers here for their pleasure. I did some research into the Olympic Games logos, as these games bear a certain resemblance to a state version of the Olympics. After looking through the images and doing some sketches (most of which really didn’t turn out) I developed them further into the “running torch” mark, paired it with Brandon Grotesque Black, and dropped it in the presentation. I used my beloved stroke width tool over a Wacom/Photoshop sketch to get the graceful lines.

Ellen Rockett's Empire State Games Logo

My coworker Matt and another designer from our sister company downstairs did the other two designs, the “victory flame”/”competition sphere” and the “ESG torch” respectively. Matt focused on a darker campfire version of the primary color palette I used, and the third designer used a modified blue and gold choice based on the old logo.

View the full PDF with our references and designs.

Overdue Update

Holy crap, an update! Life here has been much the same from day to day, lots of various drama at work and mostly nothing too interesting to post. Most evenings I’ve been glad once I’m home to just make some dinner, watch some Netflix or play Torchlight, and read A Storm of Swords by Mr. Martin. I joined a choir at the First Unitarian Church here but from the sound of it, they may not be scheduled to sing again this school year, so I was only at one performance. I also signed up for a shift of chaperoning a youth CON at the end of the month, which will be interesting to see it from the other side. I hope it will be fun! Last weekend was also the Service Auction for the church so I went to that and met some nice new people – but I think they really need a practiced auctioneer. People probably would have been willing to bid a lot higher (or maybe even to come in the first place) if it had been more engaging and fast-paced. Otherwise I’ve been cooking and enjoying the time I have to relax.

On the 15th, Rochester has its ADDY Awards, which StormFrog is doing all the show design for. I’ve been doing a large part of the visual design for that and it’s been interesting since it’s something of a moving target as we test cutting-edge technologies only to have them fall through. It will be interesting to see how the award show comes out next week with all of that. The website linked there is the preshow gallery which a couple of my coworkers and I set up. I was impressed with how fast they whipped it out, more or less from scratch from the sound of it, complete with database stuff and everything! I hope you’ll take a look through the work, this is kind of our Oscars ceremony.

Also, my last project for Accuraty is live, the one I was really proud of! Schum Law Office now has an updated, leather-club-room style website, which I find kind of funny for a lawyer. I really enjoyed making it since we were aiming to outdo our competition and had some extra time for design.

Kitchen Table

I got a table and need no longer eat on the floor. :)

I also went for a walk Saturday morning and took some pictures of my neighborhood. As you can see it’s quiet and pleasant.

There’s what looks like a well but isn’t, out by the street. I don’t know if it’s supposed to have a bench under the roof and be a gazebo, or if it’s supposed to have a hole and be a giant well, but it has neither. Looks pretty though.

And the outside of my apartment.

Pittsford Apartment

So, as of last night I’m moved into my currently-permanent residence in Pittsford, NY. It’s a condo in a little subdivision just down the road from the Pittsford Wegmans (and soon a Trader Joe’s, plus lots of other stores) on one side and the Erie Canal on the other. The condo neighborhood is apparently mostly retirees according to my neighbors, so things are quiet and picturesque.

I hope to get more furniture in the next week or two, but the landlord couple was kind enough to leave the old mattress from their daughter and some other things, and to sell me a very nice futon so I’m set for the weekend at least. Tables would be nice though…

As you can see it’s pretty big but once I get furniture it should be cozy. It has more closet space than I know what to do with though. The bathroom is pretty cool, it has three doors, so you can close off the shower part, or the whole thing from both the bedroom and main room. There’s a private laundry room downstairs too. Apparently some condo owners have cut holes in their floors to go right down to their basement, but mine have not. Still a nice feature to have a basement though.

So those are my living conditions for the next year.

Work from Accuraty

A couple of my projects have gone live now!

Snackstick.com, for which I set the design style, is live. Kerstin did all the implementation and a lot of the refining of the design, and we both worked on rewriting their copy text to be a little more marketing-oriented and a little less home-grown. I like the way it came out, doesn’t it start you salivating just from that palette?

GiveAKick.org is also live, which I spent vast amounts of time over the summer working and reworking as we learned that free DNN templates are probably not the way to go for a low-budget non-profit. The final design is all Kerstin, and she was very proud of it and pleased when the client finally accepted her total redesign from the template we had originally been tweaking. (by the way, type-knowlegeable people check out the 0′s in the “KICKAP00″ sign at the bottom – just like on their actual park sign :P)

Starting at StormFrog

You may recall that right before Christmas I got a job offer to go work at StormFrog, where I did some freelance work in 2010. I promptly (if regretfully) put in my notice at Accuraty, packed my bags and got myself a plane ticket, since they needed another designer as soon as possible. StormFrog set me up with a temporary apartment while I looked for a car and started work on the 9th.

Now after two weeks of work, I have a little car and a signed lease to move in to a privately rented condo in Pittsford at the end of the month. It looks like a great deal, and the landlords are leaving me a certain amount of their daughter’s furniture that they don’t want to bother moving!

My car! A little 2008 Honda Fit with lots of room in the back.

Let me just say that I was unbelievably glad to be done with the car shopping and dealing with used car salesmen. Hoping to avoid them for a while. I do like my little car a lot though. I’m learning to commute 20-30 minutes by interstate each way and to drive in snow. Rochester has been alternately rainy and warm, and snowy and very cold, with brief periods of sunshine. Earlier this week we also had literally gale-force winds in the evening, which was a little startling.

Things have been pretty good, if busy and often stressful. At work I’ve been doing some branding materials for Olympic-style sports competitions, and a website redesign for an insurance company. When they’re farther along in the process I’ll see about sharing them here, but I will say that I’m very excited about the new logo I’ve designed for one of the sports competitions!

I took some pictures around the office. The office building is outside the village of Victor, about half an hour outside Rochester proper, which means that it’s a very pretty area, very removed from everything else. Our building doesn’t look like much on the outside but is in a nice spot nestled on the side of the hill the road runs on. I had a pretty walk to the post office at lunchtime earlier in the week and it was pleasant to walk up and down the rolling hills and past the little farm fields around the office.

The outside of our building that we share with three sister companies.

Miriam (lead project manager) in the break area.

StormFrog is on the third floor (well, and increasingly the second) up under the roof of our building, with a cozy little break area/lobby that is kept decked out with a wide variety of teas, a fancy single-cup coffee brewer, and a selection of snacks. Oh, and FROGS! ^^

Of course a place named StormFrog needs some cute little froggies.

The office has a couple of fishtanks around too (and more leafy potted plants than anybody knows what to do with), but the frog in the break area is my favorite. I like to look for him whenever I get fresh coffee. I saw him fed earlier, and he looked so happy nomming down on live fruit flies. The atmosphere the boss’s wife (and others) have created with the plants, bright paint, and lighting makes you feel almost like you’re working in the rainforest, in a good way.

Frog tank, and top of the stairwell with its big green frog climbing the wall.

StormFrog's ADDY from last year for their web work for Scion.

There are a couple of these cubicle clumps around the break room, for the Quality Assurance and Project Management teams.

My desk is around the corner in the “creative ski loft” with the other two designers and the Flash/Interactive developer. It’s a pretty cool room with wood beams, big windows and skylights, and nice people (although that goes for everybody I’ve met at SF so far).

My desk right next to the window, with a couple of plants I adopted.

The view out into nature from my window.

I like the view out the window right behind my computer. I’m hoping to spot some interesting animals out there at some point, but nothing so far, just a good view of the depressing weather when it rolls in.

Matt's desk right next to mine. (also check out that field of view on my camera!)

Niki, the ever-enthusiastic project manager and Joe Mayernik, designer, on the other side of my desk.

We figure we need skis to work in the creative loft.

Creative ski loft, with Joe Burgess, interactive developer, in the background.

I have a few little reminders on my desk already, some old and some new.

Design Links

Between the holidays and my departure from work as of tomorrow, things have been very quiet for me at Accuraty lately. I’ve been working on a new logo for them, which is quite exciting even though I’m leaving right away. Getting art direction from Aclewe while I was working there on the TEAMGOLD logo definitely taught me so much that my design classes didn’t have time to refine on. Thinking back to that process for the Accuraty logo has been good. So to help with that I’ve spent a lot of time perusing logo and general design blogs and have found some beautiful links.

  • The Dieline - as the name indicates, this is for package design, but the designs and products they exhibit are so amazing and inspirational that I will definitely be subscribing to their RSS!
  • For Print Only - similar to The Dieline, this one focuses on stunning print work, and really makes you wish you had the budget for letterpress printing. Which brings me to Studio on Fire’s blog of their letterpress shop work. More drool-worthy stuff there. Under Consideration also runs Brand New in addition to FPO, which is a good blog of branding and logo work.
  • Logo Design Love also has a lot of nice links, and many of the articles are quite short and bite-sized.
  • Dribbble.com is the place to be currently when it comes to show-and-tell for the world’s best digital designers, and where you can be weeded out if you don’t behave. Behance.net is also good although not as picky about who joins. Between the two of them they seem to set a large fraction of current design trends.
  • Stankowski06.de – I like this guy’s work quite a bit (at least what’s listed on the site), and wish I could see an exhibit of it sometime. Apparently he made the iconic slash-in-a-square Deutsche Bank logo plus a lot of other logos, but I also like his less-directly-design, more artistic pieces.
  • Viget Font Roundup – a long list of font pairings that are useful for book design, but with the prevalence of print-style digital design as a fashion, I’ll be using this as a reference when I next have fonts to pick out. Relatedly, H&FJ’s advice on mixing fonts. I love their writing style that makes each font sound like a finely-crafted wine. In fact, I’ll just list the article where I got these links and more from: DavidAirey.com.
  • Myfonts.com – It’s nice to be able to buy a font knowing it’s better produced than the homemade ones that populate free font sites. They have pretty good prices and a mind-boggling selection that’s constantly growing. They have a really great newsletter too, which I highly recommend and which I absolutely love reading whenever it comes around. The newsletter from FontShop is also good, but since their prices are higher it doesn’t have me drooling and wishing for a bit of a font budget quite the way MyFonts does.

Also, I really want a deck of these Icelandair cards.